ADVERTISING CAMPAIGN PROMOTING SUVS

For this project, I created an animated video and a series of illustrations for an advertising campaign promoting a popular SUV. The illustrations are designed to be used across various platforms, including print ads, digital media, and social media. The goal was to expand the car’s appeal beyond its traditional family-oriented image and attract couples and single customers.

I showcased the SUV’s capabilities in various conditions such as water, rocky terrain, sandy roads, jungle, and snowy landscapes. I also highlighted its spacious trunk and the option to set up a tent on the vehicle for adventure enthusiasts.

Illustration of a green SUV driving through mud, with a yellow bicycle mounted on its roof, set against a scenic background of a lake, mountains, and a pink sky.

Illustration of a red SUV crossing a stream in a lush jungle setting, with a kayak strapped to its roof and vibrant greenery surrounding the scene.

Illustration of a cream-colored SUV navigating rocky terrain near a flowing stream, surrounded by pine trees and towering mountains under a pink sky.

Illustration of a silver SUV driving through a sandy desert landscape with rugged red rock formations and a clear blue sky in the background.

advertising camoaign illustration SUV car on the billboard

A woman in winter clothing holding a snowboard, standing in front of a mountain cabin and a red SUV parked in a snowy forest.

A couple holding hands while walking through a stream, with a green SUV parked in the background featuring a rooftop tent set up in a forested campsite.

This project is designed to attract potential automotive brands with SUVs. This work is an independent project.

A woman in winter clothing holding a snowboard, displayed on a phone screen, with a snowy forest, a mountain cabin, and a red SUV in the background.

Illustration of a green SUV driving through mud with a yellow bicycle on its roof, displayed on an iPad screen, set against a scenic background of a lake, mountains, and a pink sky.