CHIPS – ILLUSTRATED PACKAGING DESIGN

This illustrated packaging series captures Spain’s bold flavours through playful, character-driven artwork with a touch of humour. Each design reflects iconic dishes—Garlic Shrimp, Galician-Style Octopus, Spanish Omelette, and Sangria—while embracing fun Spanish stereotypes. Expressive characters and rich colours create a striking identity that attracts both tourists and locals.

Designed to stand out on shelves, the vibrant packaging enhances product visibility and reinforces the connection between flavour and culture. The bold, humorous artwork makes Chips instantly recognisable, turning a simple snack into a fun, memorable experience.

An illustration of a frog dressed as a waiter, wearing a black vest and red bowtie, holding a plate with a slice of tortilla or omelette. The background is a solid orange color, emphasizing the character.

An illustration of a brown dog wearing a pink polka-dotted outfit and holding a decorative yellow fan adorned with images of shrimp. The background is a solid blue color, adding vibrancy to the composition

Packaging design for crisps with the flavours:

Spanish Omelette and Garlic Shrimp

An image of two snack chip packages featuring quirky animal illustrations. The left package depicts a frog dressed as a waiter, holding a plate with a Spanish omelette, with an orange background and a red label reading 'Spanish Omelette.' The right package features a dog holding a fan adorned with shrimp illustrations, against a blue background with a blue label reading 'Garlic Shrimp.' Both designs are framed with yellow packaging and include text indicating 'Only 100 kcal per portion' and '100g' at the bottom.

An illustration of a whimsical rabbit character wearing a red polka-dot swimsuit. The rabbit is striking a confident pose against a vivid blue background, holding up a pink octopus tentacle in one hand. The style is vibrant and playful, with bold lines and simple yet striking colors.

A whimsical illustration of a pigeon with bright orange eyes, wearing a blue shirt and holding a glass of red sangria garnished with citrus slices, mint leaves, and ice cubes, set against a pink background.

Packaging design for crisps with the flavours:

Sangria and Galician Style Octobus

Two colorful chip bags with illustrated designs: the left bag features a pigeon in a blue shirt holding a glass of sangria, labeled 'Sangria' and 'New' on a pink background; the right bag showcases a rabbit in a red polka dot swimsuit holding an octopus tentacle, labeled 'Galician Style Octopus' on a blue background. Both have a yellow border and a green background.

Magazine spread featuring creative chip packaging designs. The left page shows an illustration of a green frog in formal attire holding a plate of Spanish omelette, labeled 'Spanish Omelette' with the tagline '60% Less Fat, More Protein.' The right page highlights two chip bags: one with a pigeon holding a sangria glass and the other with a rabbit holding an octopus tentacle. The headline reads 'Spain's Bold Bite: A Flavor Revelation,' accompanied by placeholder text.

Bus stop advertisement featuring a colorful illustration of a French bulldog wearing a pink polka-dot outfit and holding a decorative fan with garlic shrimp motifs. The chip packaging is labeled 'Garlic Shrimp' with the tagline '60% Less Fat, More Protein,' displayed against a vibrant blue and yellow design.